Cookie Policy

Cookies are small text files that a website places on your browser to store information about your visit. They're widely used across the internet to make websites work better, remember your preferences, and help site owners understand how their site is being used.

When we say "cookies" in this policy, we're referring to the website only. If you're reading about your app data, please see our Privacy Policy instead.

The Birth Partner website uses a small number of cookies, and only for the following purposes:

The Birth Partner website uses the following third-party services that may set cookies:

• Google Analytics 4 — provides anonymised, aggregated analytics about website traffic. GA4 is configured with IP anonymisation enabled and does not collect any health data. You can learn more about Google's privacy practices at policies.google.com/privacy. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

That's it. No advertising networks, no social media tracking pixels, no retargeting platforms, and no third-party data brokers. We keep our third-party dependencies to an absolute minimum.

For full details on how we handle all data — not just cookies — please read our Privacy Policy.

You have full control over cookies. Here are the ways you can manage them:

• Browser settings — all modern browsers allow you to block, delete, or limit cookies through their settings. You can usually find these under Privacy or Site Settings in your browser's preferences.
• Opt-out tools — for Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on, which prevents GA4 tracking on any website you visit.
• Clear cookies — you can clear all cookies from your browser at any time. This will log you out of any active sessions and reset any preferences stored in cookies.

Please note that disabling essential cookies may affect the functionality of the website. Analytics and performance cookies can be disabled without impacting core functionality.

Different cookies have different lifespans:

• Session cookies — these expire automatically when you close your browser. They don't persist between visits.
• Analytics cookies (_ga) — these persist for up to 2 years, after which they are automatically replaced with a new anonymous identifier.
• Analytics session cookies (_ga_*) — these persist for the duration of your visit and expire shortly after you leave the site.

None of our cookies store personal health data, contraction timing, kick counts, birth plan preferences, or any other information related to pregnancy or birth. The website and the app are entirely separate — what happens on the website stays on the website.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. When we update this policy:

• We will update the "Last updated" date at the top of this page
• We will clearly describe any changes in a changelog on this page
• If the changes are significant, we may display a notice on the website

We encourage you to review this policy periodically. Continued use of the website after any changes constitutes your acceptance of the updated policy.

If you have any questions about this Cookie Policy, about how we use cookies on the Birth Partner website, or about data privacy in general, please get in touch:

privacy@birthpartner.app

For questions specifically about your health data or how the Birth Partner app handles personal information, please refer to our Privacy Policy.